Client need: This aspirational sparkling wine brand needed a strategy to encapsulate its identity as being unique, innovative and high-desire while exclusive. They came to DAf asking us to rethink their digital strategy to make their brand top-of-mind with their target, improving brand image and engagement.

DAf’s response: We created an up-to-date strategy for the brand, shooting photography and videos featuring their wine at their Moroccan-style mansion, as a kind of FOMO for viewers who might not yet be consumers, and also developed a key visual with that same ethos. We also created videos keeping in mind social media trends, like ASMR and GRWM (get-ready-with-me) videos and worked with the occasional influencer, content producers and co-branding deals to bring them to the next level. We also rethought an arts program they run, substantially changing the videos promoting it to adhere to current social media codes with shorter snippets. As a result the brand has increased engagement over previous years.